Designed as an immersive brand experience, Brand Strategy partnered with Sound Alliance to create Gignite. Part presentation, part playspace, part party, Gignite was an upfront like no other and showcased what Ignite does best; big ideas and a whole lot of fun!

Gignite offered our clients an opportunity to come ‘backstage’ and get up close and personal with our brands. From the Teenage Mutant Ninja Turtles for Nickelodeon to Drag Queen Maxi Sheilds representing SameSame.com, our upfront was a colourful, memorable immersive experience.

As Head of Brand Strategy I was responsible for the event strategy, managing the planning and implementation through the events team at Sound Alliance.