MTV’s Snow Jam is a long standing consumer and brand event that provided clients with on-ground experiential and marketing opportunities to reach the Millennial Audience. After years of commercial partnership, MTV and Jägermeister took the party to Japan for a VIP experience that you wouldn’t (couldn’t) forget. Collaborating with the world’s best DJs and Snowboarded we created a series of parties across Tokyo and Nagano that formed the basis of a content strategy for those that couldn’t be on tour.

My role was client facing, from pre-production, campaign management and of course, tour guide.