With award winning storytelling and unrivaled production values, National Geographic provided the perfect platform to showcase Land Rover in a stunning and compelling way. Working closely with Mindshare and National Geographic, we devised a short form content strategy aimed to showcase the Land Rover range amidst great Australian backdrops. The campaign also featured a competition to win a weekend escape, which smashed the set campaign KPIs within the first few days of launch.

In addition to developing the campaign with National Geographic, I negotiated the contract terms with Mindshare and developed the media plan for effective reach.