In 2022 Anytime Fitness launched their “Any body, any time” campaign; a celebration of inclusivity at the gym that challenges stereotypical representations. My goal was to promote the brand as the most welcoming and inclusive gym for all Australians – no matter their body type, fitness level, ability, or background through the lens of our sporting talent. The content needed to resonate with a wide range of audiences as it would appear across General Entertainment, Sport and Social channels.

I led and managed a short form docu-series titled “Any Body Heroes” which leveraged the best of our talent and network ecosystem.

The series featured Tara Rushton, Leigh Montana and Ellie Cole. Places as solus breaks across the Foxtel Network, on VOD, Fox Sports Socials, Kayo with throws from Fox Sports News.

Unbeknownst to them, their stories and strengths are completely different, so as they train, they will also get to know each others personal journeys. Illustrating that no matter your body, Anytime Fitness provides a welcoming community.