To celebrate 50 years of our favorite QSR, Foxtel Media produced a series of engaging and festive idents across our general entertainment channels. These idents took over the GE channels for a two-week launch period. Research from Adgile confirms that billboards and idents continue to be effective, demonstrating the enduring power of traditional formats to engage and raise awareness among consumers.

Foxtel’s idents integrate the channel and brand seamlessly, featuring animated graphics that rotate frequently across the network, making them both functional and entertaining.

My role involved response to briefs and brainstorming ideas with key stakeholders at Foxtel, presentation to agency and client and post campaign management.