To support the launch of the 2022 Outlander, Mitsubishi, Foxtel Media, and TikTok collaborated on a unique Australian-first competition. Adventurous social media enthusiasts had the chance to compete for an unforgettable road-trip adventure, culminating in a special one-off Foxtel feature, “Love Outlandish,” produced by Dundas Media.

“With lockdowns lifting and borders reopening, Australians are eager to explore and reconnect with friends and family. We want to celebrate the nation’s newfound freedom with a one-of-a-kind travel competition that includes the opportunity to star on TV for the lucky winner.” Mitsubishi Motors GM or marketing Oliver Mann.

Syndicated across Lifestyle, Fox8 and A&E channels as well as streaming platforms GO and Binge, the finished program was well received by audiences, increasing the average viewing of their timeslots.

As part of the core integration team my involvement included ideation, production, channel management and post campaign research. The results of which were incredible! Viewers of the long form TV show were 56% more likely to consider a Mitsubishi Outlander for their next car. An Adgile study also demonstrated that traditional formats such as integrated billboards increase awareness and new formats such as QR codes drive consumers to site for more information.