Filming content at NRL Las Vegas presented a thrilling opportunity for TAB to tap into the excitement of rugby league in a vibrant, international setting. The energy of a global audience, coupled with the glitz of Las Vegas, created an ideal backdrop for engaging promotional content showcasing the thrill of sports betting. By capturing the atmosphere of fans, players, expert insights, and live action, TAB was able to craft compelling narratives that resonated with both seasoned bettors and newcomers. Collaborating with ambassador and NRL legend Willie Mason, we hit the streets of Vegas to meet fans and current players for some footy ‘street talk’, fostering a deeper connection with a diverse audience to the TAB brand.

My role for this project was commissioning the production to Dundas Media LA, producing the content outline and distribution ecosystem.

Production: Dundas Media